In plain English, without the legal padding. If you're a practice manager deciding whether to let us near your patient enquiries, this is the page to read.
Two different sets of people, so it's worth separating them.
| Who | What |
|---|---|
| A patient who enquires | Their name, phone number and email as they typed it into the clinic's form, which treatment they asked about, and a recording and written transcript of the call our assistant makes to them. Plus the outcome — answered, booked, asked not to be called again. |
| Clinic staff | Name, work email and phone, the clinic's business details, and calendar access so appointments can be written into it. |
| Anyone using this website | Whatever you type into the contact form or the live demo. The demo dials the number you give it — that's the whole point of it — and that call is treated exactly like a patient call. |
That's the complete list. We don't use patient details to advertise to them, and we don't use one clinic's data to help another.
We're a small operation built on specialist services rather than our own data centre. Each of these sees only the part it needs, and none of them are allowed to use it for their own purposes.
| Service | What it does |
|---|---|
| Twilio | Places and carries the phone calls. |
| Retell AI | Runs the voice assistant — speech in, speech out, plus the transcript. |
| n8n | The automation layer that moves an enquiry from the form to the call. |
| Cal.com | Writes the appointment into the clinic's calendar. |
| Web3Forms | Delivers messages sent through the contact form on this website. |
Some of these process and store data outside Australia, mainly in the United States. We'd rather say that plainly than bury it. If your practice has a policy that rules this out, tell us before you sign up rather than after — we'd sooner lose the sale than surprise you.
Honestly: I haven't set final retention periods yet. I'd rather tell you that than publish a tidy number I haven't thought through and then quietly ignore it.
What I can tell you today is the principle. We keep what we need to run the service and to show our working if a call is ever disputed — and nothing beyond that. You can ask us to delete your records at any time, and we will. When a clinic stops working with us, we hand back or delete their records on request; we don't keep a copy to sell to the clinic down the road.
The one deliberate exception is opt-outs. If you've told us not to call you, we keep that record — deleting it is exactly how someone ends up being called twice.
Once the periods are set they'll be published here, and the clinics we work with will hear about it before anything changes.
Whether you're a patient who got a call or a clinic that hired us, you can ask us to:
Email hello@thirtysecondlead.com. It comes to a real person, and we'll come back to you as fast as I can. You don't have to explain why, and asking costs nothing.
If we get it wrong and you're not satisfied with how we've handled it, you can take it to the Office of the Australian Information Commissioner at oaic.gov.au. We'd rather you came to us first, but that route exists and we're not going to hide it.
Everything travels over encrypted connections and sits behind accounts that only we can reach. Access is limited to the people who need it to run the service — which today is one person. This website itself holds no database: nothing you type here is stored on it.
If something ever does go wrong in a way that could put someone at risk, we'll tell the affected clinics and the Information Commissioner, as the Notifiable Data Breaches scheme requires.
Thirty Second Lead, a registered business name of Lucas Putera Somadjaja, ABN 25 271 662 441, 121 Bouverie St, Carlton VIC 3053. There's no support desk between you and the person responsible — hello@thirtysecondlead.com reaches me.
Full registration details are on the business & legal page.
Last updated 4 August 2026. If this page changes in a way that matters, the clinics we work with hear about it before it changes.
